In a luxury travel landscape where beautiful hotels can sometimes feel interchangeable, Rocco Forte Hotels continues to stand apart by leading with something far more enduring than design alone: emotion. Family-owned and family-run, the brand has built its reputation on creating deeply personal stays that feel intuitive, warm, and rooted in place — experiences that linger long after guests return home.
At the heart of Rocco Forte Hotels is the Forte family itself. Still actively involved in every aspect of the business, the family guides everything from hotel design and cultural programming to service philosophy and guest experience. This hands-on stewardship ensures that each property reflects not only its destination, but also the values behind the brand — a sense of care, connection, and authenticity that today’s discerning travelers increasingly seek.
Suites & Beyond: A More Thoughtful Way to Stay
Rocco Forte Hotels’ new Suites & Beyond programme elevates the suite experience by focusing on how guests are welcomed, anticipated, and cared for. From the moment a suite is booked, a dedicated team begins shaping the stay around individual preferences.
Guests enjoy seamless touches such as in-suite check-in, personalised welcome amenities, wardrobe concierge services, return airport transfers, and breakfast served wherever they feel most comfortable — all delivered with discretion and genuine warmth. The result is an experience that feels effortless, refined, and entirely personal.
Where Design, History, and Emotion Meet
Across the collection, Rocco Forte’s most distinctive suites are designed to tell stories — each one thoughtfully connected to its setting and heritage.
At Hotel de Russie in Rome, the Picasso Suite pays tribute to the artist’s stay at the hotel in 1917, blending bold colours, tactile textures, and views over the Secret Garden. Nearby, the Nijinsky Suite offers grand scale and sweeping views across Villa Borghese, balancing privacy with timeless Roman elegance.
In Florence, Hotel Savoy’s Artist Suite functions as a living gallery, hosting rotating exhibitions by contemporary local artists and allowing the space to evolve alongside the city itself. In London, Brown’s Hotel has recently introduced its new Musical Suites, celebrating the property’s long-standing connection to composers, performers, and cultural icons — each suite inspired by a different musical genre and chapter of London’s creative history.
A New Chapter in Milan and Beyond
This spirit of thoughtful evolution continues with the opening of The Carlton Milan, Rocco Forte Hotels’ newest Italian property, located on one of the city’s most prestigious streets. The opening signals the brand’s confidence in blending heritage with contemporary energy, while remaining true to its emotionally driven approach to hospitality.
Looking ahead, Rocco Forte Hotels has confirmed a strong development pipeline, with future openings planned across Italy and Europe, including Sardinia, Noto, Naples, and Puglia. Each project follows the same disciplined philosophy: prime locations, character-rich buildings, and deep involvement from the Forte family at every stage.
Luxury with Heart
In a world where luxury is often defined by scale or spectacle, Rocco Forte Hotels offers something rare — a brand with heart. One that prioritises not just what guests see, but how they feel.
For travelers seeking meaningful, memorable stays — and for those who value thoughtful service shaped around their preferences — Rocco Forte Hotels continues to set the standard.
To learn more or begin planning a stay tailored entirely to you, reach out to your Coastline Travel Group Advisor, who can design a Rocco Forte experience that goes beyond expectations.