Travel planning used to feel exciting. Endless inspiration, countless options, and the thrill of building something from scratch. But today, that process often feels overwhelming.

Tabs pile up. Decisions multiply. And what should feel like anticipation starts to feel like work.

A recent survey from Globus suggests a shift is underway. After years of do-it-yourself travel, more travelers are turning toward thoughtfully designed journeys that offer both structure and flexibility.

The Rise of Smarter Travel

According to Globus’ 2025/2026 Wish List Survey of more than 25,000 North American travelers, 91% prefer a well-planned itinerary that still allows room for personalization. At the same time, 72% want the ability to choose experiences that reflect their interests.

This isn’t about giving up control. It’s about redefining it.

Travelers are no longer choosing between structure and freedom. They’re looking for both — seamlessly combined.

Why Structure Feels Like Freedom

A well-designed itinerary removes the friction from travel. Logistics are handled. Timing is optimized. Access is elevated.

With Globus, that foundation is already in place. From transportation to accommodations to guided experiences, every detail is thoughtfully arranged. At the same time, flexible elements like optional excursions allow travelers to shape their days based on what interests them most.

The result is a more intuitive way to travel. One that feels effortless, yet entirely personal.

Built-In Time to Explore

Free time is no longer an afterthought. It’s a priority.

Nearly 97% of travelers say they want a portion of their trip reserved for independent exploration. Globus responds by intentionally building approximately 30% free time into its itineraries.

This balance creates space for spontaneity. A long lunch in a hidden neighborhood. An unplanned gallery visit. A moment that wasn’t scheduled, but becomes unforgettable.

It’s a rhythm that allows for both discovery and ease.

The Return of Human Expertise

Even in a digital world, expertise matters.

74% of travelers say they want an expert with them during their trip. Not just for logistics, but for insight.

Globus Tour Directors and Local Guides elevate each journey beyond sightseeing. They provide context, share stories, and reveal the details that bring a destination to life. What you’re seeing becomes why it matters.

It’s the difference between visiting a place and truly understanding it.

Travel, Designed Around You

As traveler preferences evolve, so does the way people want to experience the world.

Some are seeking smaller groups and more intimate settings. Others are traveling solo or choosing off-season departures to avoid crowds. Many are prioritizing flexibility without sacrificing access.

Globus meets these needs with a range of touring styles, from Small Group Discovery tours to off-season Escapes and independent itineraries. Each option is designed to align with different travel styles, paces, and priorities.

Where Travelers Are Going Next

Europe continues to top the list, with destinations like Italy, Scotland, Ireland, England, and Greece leading demand. Closer to home, Alaska remains a standout for guided land experiences.

Seasonality is shifting as well. 75% of travelers now prefer to travel outside of peak summer months, opting for shoulder-season departures that offer fewer crowds and a more relaxed pace.

A New Way to See the World

The modern traveler is not looking for more options. They’re looking for better ones.

Travel that feels seamless. Thoughtful. Well-designed.

Guided tours have evolved. What was once seen as structured is now recognized as streamlined. What once felt fixed now feels flexible.

With the right foundation in place, travelers gain something more valuable than control — they gain the freedom to be fully present.

Ready to experience a smarter way to travel?
Connect with your Coastline Travel Group Advisor to find the right Globus journey for you and start planning your next adventure.