30 years experience in every aspect of the travel industry and still passionate about it’s potential to effect positive change in the world. I love creating and executing new ideas and relevant products within the travel and tourism industry.
I’ve owned my own tour company since 1998 as well as worked for large companies (including Whole Foods Market/Whole Journeys, Country Walkers, and Lindblad Expeditions/National Geographic). I specialize in soft adventure, hiking/walking and “Active Foodie” trips as well as Caminos, long distance hikes, and women’s only tours. I’ve consulted for companies from TUI to the World Bank and spoken at dozens of International Conferences.
I’m passionate, detailed, creative and highly motivated. In 2017 I led trips and attended tourism conferences as a buyer on every continent.I believe where we travel travel, why we travel, what we do while we are there and when we return —all can effect positive change in the world.
I have personally created and escorted life-changing tours around the world for more than 4,000 guests. The trips I design allow for authentic experiences involving rich cultural connections. We stay at boutique properties, employ expert (mostly) local guides, sample traditional cuisines and engage in active excursions. All of my programs are created within a framework of responsible tourism.
Along the way I’ve trained hundreds of guides and tour operators on the nuances of understanding North American “Prime Time” (50-70 yr. old) travelers as well as women adventure travelers.Specialties: Adventure Travel. Strategist and Subject Matter Expert in the categories of Boomers, Prime Time, Matures, & age 40+ Women as they relate to and interact with Travel, Technology, Sustainability, Green, Outdoor, and Natural Foods Industries. Strong understanding of Online Communities, Social Networking, Social Media
Kathy Dragon, CEO/Chief Curator at Whole Journeys Inc.