Tracking the Return to Normal
September 18, 2021 1:48 pm
Americans’ Comfort With Vacationing Falls Ahead of Holiday Travel Season: 60% of Americans said they are comfortable going on vacation as of a Nov. 10-11 survey, down 3 percentage points from the previous two weeks, when 63% of respondents said they felt safe taking a trip. The public’s comfort is now 5 points shy of a record high of 65% first set on the Fourth of July.
Comfort With Car Rentals Repeats Record High: 61% of Americans said they’re comfortable renting a car, up 1 point from last week and matching a record high first reached in mid-July and again in late October. Comfort with flying internationally also increased 1 point — from 29% to 30% — while comfort with all other methods of transportation tracked by Morning Consult fell from last week.
Boutique Hotel, Airbnb Comfort Stays Flat, While Comfort at Major Hotels Falls: 57% of U.S. adults said they currently feel comfortable staying at a major hotel chain, down 2 points from last week. Roughly half (51%) said they’re comfortable with boutique hotels, and 44% said they feel safe with home-sharing platforms such as Airbnb — both unchanged from last week.
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.